Over 50m cyber attacks recorded in GCC

A combined 56,873,271 e-mail, URL, malware, and banking malware attacks were recorded in the GCC region during the first half of 2020, data by Trend Micro has found.

In the GCC, Trend Micro detected 41,236,550 e-mail threats; 13,181,016 URL victims; and 61,314 URL hosted attacks. Malware continues to surge, with Trend Micro recording 2,392,097 malware detections, and another 2,294 banking malware detections in the region. Worldwide, Covid-19 related threats have been the single largest type of threat faced by organisations in the first half of the year. In just six months, Trend Micro blocked 8.8 million Covid-19 related threats, nearly 92 per cent of which were spam delivered via e-mails. In the GCC, Trend Micro blocked 163,774 Covid-19 threats: 127,415 URL attacks, 36,312 e-mail spam attacks, and 47 malware attacks.

Supporting Middle East organisations in their secure digital transformation, Trend Micro will exhibit at Gitec under the theme of ‘The Art of Cybersecurity’. At Gitex, Trend Micro will showcase cybersecurity solutions across cloud (Cloud One Hybrid Cloud Security), user protection for endpoints (Apex One), eemail and web, detection and response (XDR), Operational Technology (OT) and Industrial Control security (TXOne Networks), and network protection from known, unknown, and undisclosed threats (Network Defense).

“The GCC’s high rates of cyber-attacks across e-mail, URL, and malware show that cybercriminals are ramping up their exploits of the weak points in organisations’ endpoints, network, and cloud – especially with Covid-19-related threats,” said Dr. Moataz Bin Ali, vice president, Middle East & North Africa, Trend Micro.

“As the region’s only in-person technology event in 2020, Gitex is a key event for Trend Micro to spread the importance of cybersecurity in the shift to digital transformation,” added Bin Ali. “We are returning to Gitex to show how Middle East organisations can reinvent their cybersecurity posture and processes”

Encouragingly, since the lockdown, 82 per cent of the UAE’s remote workers say they are more conscious of their organisation’s cybersecurity policies, according to Trend Micro’s recent study “Head in the Clouds”. However, many employees are still breaking the rules anyway due to limited understanding or resource constraints. During Gitex, Trend Micro will also educate organizations about the importance of not having a one-size-fits-all cybersecurity strategy, but rather tailoring their cybersecurity strategies to the most common employee attitudes and behaviors on risk awareness, risk management, and risk avoidance, and personal accountability.

GIS (geographic information system)

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A geographic information system (GIS) is a computer system for capturing, storing, checking, and displaying data related to positions on Earth’s surface. GIS can show many different kinds of data on one map. This enables people to more easily see, analyze, and understand patterns and relationships.

With GIS technology, people can compare the locations of different things in order to discover how they relate to each other. For example, using GIS, the same map could include sites that produce pollution, such as gas stations, and sites that are sensitive to pollution, such as wetlands. Such a map would help people determine which wetlands are most at risk.

GIS can use any information that includes location. The location can be expressed in many different ways, such as latitude and longitude, address, or ZIP code. Many different types of information can be compared and contrasted using GIS. The system can include data about people, such as population, income, or education level. It can include information about the land, such as the location of streams, different kinds of vegetation, and different kinds of soil. It can include information about the sites of factories, farms, and schools, or storm drains, roads, and electric power lines.

Data and GIS

Data in many different forms can be entered into GIS. Data that are already in map form can be included in GIS. This includes such information as the location of rivers and roads, hills and valleys. Digital, or computerized, data can also be entered into GIS. An example of this kind of information is data collected by satellites that show land use—the location of farms, towns, or forests. GIS can also include data in table form, such as population information. GIS technology allows all these different types of information, no matter their source or original format, to be overlaid on top of one another on a single map.

Putting information into GIS is called data capture. Data that are already in digital form, such as images taken by satellites and most tables, can simply be uploaded into GIS. Maps must be scanned, or converted into digital information.

GIS must make the information from all the various maps and sources align, so they fit together. One reason this is necessary is because maps have different scales. A scale is the relationship between the distance on a map and the actual distance on Earth. GIS combines the information from different sources in such a way that it all has the same scale.

Often, GIS must also manipulate the data because different maps have different projections. A projection is the method of transferring information from Earth’s curved surface to a flat piece of paper or computer screen. No projection can copy the reality of Earth’s curved surface perfectly. Different types of projections accomplish this task in different ways, but all result in some distortion. To transfer a curved, three-dimensional shape onto a flat surface inevitably requires stretching some parts and squeezing other parts. A world map can show either the correct sizes of countries or their correct shapes, but it can’t do both. GIS takes data from maps that were made using different projections and combines them so all the information can be displayed using one common projection.

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GIS Maps

Once all of the desired data have been entered into a GIS system, they can be combined to produce a wide variety of individual maps, depending on which data layers are included. For instance, using GIS technology, many kinds of information can be shown about a single city. Maps can be produced that relate such information as average income, book sales, and voting patterns. Any GIS data layer can be added or subtracted to the same map.

GIS maps can be used to show information about number and density. For example, GIS can be used to show how many doctors there are in different areas compared with the population. They can also show what is near what, such as which homes and businesses are in areas prone to flooding.

With GIS technology, researchers can also look at change over time. They can use satellite data to study topics such as how much of the polar regions is covered in ice. A police department can study changes in crime data to help determine where to assign officers.

GIS often contains a large variety of data that do not appear in an onscreen or printed map. GIS technology sometimes allows users to access this information. A person can point to a spot on a computerized map to find other information stored in the GIS about that location. For example, a user might click on a school to find how many students are enrolled, how many students there are per teacher, or what sports facilities the school has.

GIS systems are often used to produce three-dimensional images. This is useful, for example, to geologists studying faults.

GIS technology makes updating maps much easier. Updated data can simply be added to the existing GIS program. A new map can then be printed or displayed on screen. This skips the traditional process of drawing a map, which can be time-consuming and expensive.

People working in many different fields use GIS technology. Many businesses use GIS to help them determine where to locate a new store. Biologists use GIS to track animal migration patterns. City officials use GIS to help plan their response in the case of a natural disaster such as an earthquake or hurricane. GIS maps can show these officials what neighborhoods are most in danger, where to locate shelters, and what routes people should take to reach safety. Scientists use GIS to compare population growth to resources such as drinking water, or to try to determine a region’s future needs for public services like parking, roads, and electricity. There is no limit to the kind of information that can be analyzed using GIS technology.

10 Online Marketing Predictions to Inform Your Strategy

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Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them.

It’s been an exciting year for sure. But what’s next?

I thought it would be fun and informative to put together a top 10 list of marketing trends to keep an eye on. Combined, these trends should make for huge marketing advantages for our companies, and a chance to grow ourselves, as marketers.

1. Omni-channel advantage. This past year we saw huge developments in mobile analytics and mobile marketing, which combines in 2014, enabling us to take advantage of omni-channel marketing.

This year, entrepreneurs and marketers need to go beyond just responsive web design and creating supplementary mobile apps to ask ourselves: how are our companies meeting the mobile challenge?

We need to be cross-device compatible and raise the bar on mobile customer experience. Are you taking advantage of the capturing the data and leveraging it for personalization? This year it’s all about the omni-channel marketing advantage.

2. Smart objects take over. By now, you’ve likely heard about the Internet of Things but are you participating as a consumer or a marketer? As business managers, we should keep an eye on how these smart objects change the consumer’s expectations around user experience and engagement.

As new gadgets and technologies emerge this year, there will be new ways to leverage these smart objects in our marketing campaigns and more effectively reach our audiences.

3. Content marketing continues to explode. We spent the last year getting our company onboard with inbound marketing and content creation as the way to grow our businesses. From that we saw new tools built, new communities created and new resources emerge to help us make our case.

This next year will bring the solidification of this new arena through things like better content analytics and measurement, new job titles such as chief content officer, and new forms of content grow in popularity. I, for one, am most excited to see content marketing bring beautiful, original, inspiring stories to the masses.

4. Paid organic social amplification. This sounds like jargon, I know. But, finally, paid and organic marketing meet, fall in love, and have the most beautiful little baby: paid organic social amplification.

This year, marketers will turn their efforts and budgets toward paid marketing on social platforms. Twitter advertising, Facebook advertising, LinkedIn advertising are prime with readership and opportunity for us to meet our next customers. Newer platforms such as Pinterest. Google+ and Instagram will continue to open new ways for us to amplify our content in less intrusive ways to meet customer needs.

It’s like peanut butter and jelly. It just works. If you aren’t testing this out yet, jump on in there.

5. Influencer marketing is now part of your job. Rarely do I see a new channel sweep in, go mainstream, and become part of every marketer’s job. I would say these past few years we’ve seen the rise of social media, and then the mainstream adoption of it and now from that we are left with a huge opportunity to leverage influencer marketing. This year will bring teams dedicated to social outreach, outlandish influencer campaigns and — dare I say it — a turn toward offline. (Gasp!)

Marketers are now returning back to “thank you” gifts, hand written notes and tangibles to catch an influencers eye and build a relationship. We will see more of that in the coming year.

6. Visual web domination continues. I mentioned this in my prediction last year but beautiful design continues to flourish. Today’s consumer expects delightful and stunning experiences. Marketers need to raise the bar on their site experiences, product packaging, branding and user experience. No longer will functional design get a passing grade, now we must be functional, innovative and memorable.

How can you message your story visually? We must jump on to photo and video marketing and embrace the power it has to persuade and impress our communities. Design thinking is no longer optional — it’s a market advantage.

7. Loyalty marketing takes center stage. In one calendar year we’ve seen the biggest brands in the world announce their key focus is customer loyalty, we’ve seen loyalty teams pop up and marketers have scrambled to understand customer loyalty. We’ve seen a new type of loyalty arise, called reciprocal loyalty , in which not only are customers loyal to a brand through advocacy and brand support, but the brand is also investing back into the customer through rewards, personalized experiences and customer service.

In 2014 we will see this trend take center stage. A genuine investment in the customers that keep you in business? Sign me up.

8. Big data personalization. In three short years big data took over. Now that we understand its importance and have tools like Tableau available to us to democratize big data, marketers will begin leveraging these insights for hyper-targeting and personalization.

Things like cohort marketing (the ability to break your audience into like-minded segments), behavioral targeting (targeting based on customer actions) and sequencing (the ordering of campaigns to have the biggest impact) will be critical to your marketing campaign success. No more spray and pray marketing — big data has brought us the insights we needed to reach the right person at the right time with the right message. Marketing euphoria, unlocked.

9. Snippet storytelling. This year marketers will be challenged to take image and video marketing and tell beautiful stories in snippet form. Concise messaging, consistent branding and emotional content will be laced in everything we do. We will be expected to share a story faster and make that story digestible in emotion-provoking ways.

The copywriters, brand leads, and video ninja on your team will become your best friends. What will come of it? A flood of brilliant stories told in new mediums.

10. Rise of growth teams focused on innovation. This is the trend I’m looking forward to most. The biggest brands have growth teams and the rest of us are following suit. These teams are dedicated to innovation, rethinking protocol and growing new areas of the business. They are cross-departmental and given the resources to make a huge impact in a short amount of time. Marketers will be the nucleus of these teams, if not the leaders, given our performance-driven and creative experiences. Companies will continue to break the traditional marketing team structure and empower growth marketers to think big and, ultimately, win big.

GPS(Global Positioning System)

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What is GPS?

How it works

GPS satellites circle the earth twice a day in a very precise orbit and transmit signal information to earth. GPS receivers take this information and use triangulation to calculate the user’s exact location. Essentially, the GPS receiver compares the time a signal was transmitted by a satellite with the time it was received. The time difference tells the GPS receiver how far away the satellite is. Now, with distance measurements from a few more satellites, the receiver can determine the user’s position and display it on the unit’s electronic map.

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A GPS receiver must be locked on to the signal of at least three satellites to calculate a 2D position (latitude and longitude) and track movement. With four or more satellites in view, the receiver can determine the user’s 3D position (latitude, longitude and altitude). Once the user’s position has been determined, the GPS unit can calculate other information, such as speed, bearing, track, trip distance, distance to destination, sunrise and sunset time and more.

How accurate is GPS?

Today’s GPS receivers are extremely accurate, thanks to their parallel multi-channel design. Garmin’s 12 parallel channel receivers are quick to lock onto satellites when first turned on and they maintain strong locks, even in dense foliage or urban settings with tall buildings. Certain atmospheric factors and other sources of error can affect the accuracy of GPS receivers. Garmin® GPS receivers are accurate to within 15 meters on average.

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Newer Garmin GPS receivers with WAAS (Wide Area Augmentation System) capability can improve accuracy to less than three meters on average. No additional equipment or fees are required to take advantage of WAAS. Users can also get better accuracy with Differential GPS (DGPS), which corrects GPS signals to within an average of three to five meters. The U.S. Coast Guard operates the most common DGPS correction service. This system consists of a network of towers that receive GPS signals and transmit a corrected signal by beacon transmitters. In order to get the corrected signal, users must have a differential beacon receiver and beacon antenna in addition to their GPS.

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The GPS satellite system

The 24 satellites that make up the GPS space segment are orbiting the earth about 12,000 miles above us. They are constantly moving, making two complete orbits in less than 24 hours. These satellites are travelling at speeds of roughly 7,000 miles an hour.

GPS satellites are powered by solar energy. They have backup batteries onboard to keep them running in the event of a solar eclipse, when there’s no solar power. Small rocket boosters on each satellite keep them flying in the correct path.

Here are some other interesting facts about the GPS satellites (also called NAVSTAR, the official U.S. Department of Defense name for GPS):

  • The first GPS satellite was launched in 1978.
  • A full constellation of 24 satellites was achieved in 1994.
  • Each satellite is built to last about 10 years. Replacements are constantly being built and launched into orbit.
  • A GPS satellite weighs approximately 2,000 pounds and is about 17 feet across with the solar panels extended.
  • Transmitter power is only 50 watts or less.

What’s the signal?

GPS satellites transmit two low power radio signals, designated L1 and L2. Civilian GPS uses the L1 frequency of 1575.42 MHz in the UHF band. The signals travel by line of sight, meaning they will pass through clouds, glass and plastic but will not go through most solid objects such as buildings and mountains.

A GPS signal contains three different bits of information – a pseudorandom code, ephemeris data and almanac data. The pseudorandom code is simply an I.D. code that identifies which satellite is transmitting information. You can view this number on your Garmin GPS unit’s satellite page, as it identifies which satellites it’s receiving.

Ephemeris data, which is constantly transmitted by each satellite, contains important information about the status of the satellite (healthy or unhealthy), current date and time. This part of the signal is essential for determining a position.

The almanac data tells the GPS receiver where each GPS satellite should be at any time throughout the day. Each satellite transmits almanac data showing the orbital information for that satellite and for every other satellite in the system.

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Sources of GPS signal errors

Factors that can degrade the GPS signal and thus affect accuracy include the following:

  • Ionosphere and troposphere delays – The satellite signal slows as it passes through the atmosphere. The GPS system uses a built-in model that calculates an average amount of delay to partially correct for this type of error.
  • Signal multipath – This occurs when the GPS signal is reflected off objects such as tall buildings or large rock surfaces before it reaches the receiver. This increases the travel time of the signal, thereby causing errors.
  • Receiver clock errors – A receiver’s built-in clock is not as accurate as the atomic clocks onboard the GPS satellites. Therefore, it may have very slight timing errors.
  • Orbital errors – Also known as ephemeris errors, these are inaccuracies of the satellite’s reported location.
  • Number of satellites visible – The more satellites a GPS receiver can “see,” the better the accuracy. Buildings, terrain, electronic interference, or sometimes even dense foliage can block signal reception, causing position errors or possibly no position reading at all. GPS units typically will not work indoors, underwater or underground.
  • Satellite geometry/shading – This refers to the relative position of the satellites at any given time. Ideal satellite geometry exists when the satellites are located at wide angles relative to each other. Poor geometry results when the satellites are located in a line or in a tight grouping.
  • Intentional degradation of the satellite signal – Selective Availability (SA) is an intentional degradation of the signal once imposed by the U.S. Department of Defense. SA was intended to prevent military adversaries from using the highly accurate GPS signals. The government turned off SA in May 2000, which significantly improved the accuracy of civilian GPS receivers.

Automatic Vehicle Location(AVL) … “Black Box”

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Automatic Vehicle Location…(AVL)

…“Black Box”

Automatic Vehicle Location (AVL) ‘black box’ allows businesses to track their vehicles
through the use of such technologies as global positioning system (GPS) tracking.
AVL, along with other mobile data technology, such as electronic proof of delivery, is
all about closing the “black hole” that often exists beyond goods out. GPS tracking
provides high levels of visibility relating to vehicle security, schedule adherence, route
adherence and driver performance – which in turn contributes to:

  • Increased productivity – reduced leg times, reduced drop times, reduced mileage,
    more scope for back-hauls and adhoc collections, more productive output from
    drivers for the same paid hours
  • Reduced fuel consumption – through accurate control of routes, reduced excessive
    idle and improved driving style
  • Increased security – minimised deviation from route and unscheduled stops.
    Particularly effective where tracking is coupled with door sensors and wireless
    panic buttons
  • Reduced night out / stop over claims and expenses
  • Improved customer service – through improved planning and
    pre-arrival / lateness warnings
  • Fleet rationalisation – a key by-product of improved productivity

Business Benefits

With these improvements in mind, the sort of business benefits the implementation of
AVL has delivered to Opus Fleet & Distribution customers, through increased driver
and vehicle visibility and control, include:

  • Delivery time reduced from 40 mins to 25 mins
  • 30% reduction in night outs / stop overs
  • An average of 2.2 hours out of 10 hour shift identified as excessive idling
  • Between 7% & 14% reduction in fuel consumption. (In the former instance, this was
    achieved in the first 8 weeks of the project – forecast as a £900,000 saving in first
    year across a 900 vehicle eet)
  • 30% productivity improvement in the transport process – through the compression
    of turn around times, leg times and more drops per vehicle per day through better
    visibility leading to better fixed route planning
  • Route adherence – projected saving of approximately 2.7 million miles of road usage
    by vehicles (for the period of the 5 year contract)
  • Security – reduction to 0% delivery shrinkage in 3 months
  • Improved customer service with greater visibility of the supply chain allowing
    queries to be answered promptly with up to date information. 85% reduction in
    lead time to answer queries
  • A 6% reduction in eet size (4 out of 62 vehicles)

AVL Unit – Key Features

  • Local business rule-based control and monitoring; remote updates of rule-sets supported
  • GPRS, GSM (or Mobitex) communications
  • “Soft” telematics (over speed, harsh braking, excessive idling, unscheduled stops etc)
  • CANBus/FMS interface supporting “hard” telematics – used to capture and filter vehicle telematics data such as revs (up to 32 parameters can be monitored)
  • Dallas key interface – for driver, vehicle and even trailer identification
  • Temperature monitoring (up to 8 sensors)
  • 4 port serial switch – up to 4 peripherals can be connected and controlled (mobile data
    terminals, printers, etc)
  • Battery and solar panel back-up options
  • Wireless panic buttons-when pressed an alert and the last known location is sent back to the control center monitoring the vehicle
  • Analogue module – optional device that captures revs on non-CANBus vehicles
  • Optional “privacy switch” for owner-driver type vehicles

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Functional Summary

The AVL unit provides integral GPRS/GSM communications, GPS Satellite location and
“business rule” controls. A variety of inputs, outputs and other vehicle monitoring capabilities are catered for. Business rules determine how often the vehicle is tracked and how certain  events are evaluated by the AVL unit.

These rules can be as simple as ‘tell me when you have arrived at/departed from a site’, ‘are the doors open when they should not be’, ‘tell me when  you have been stationary with the engine running for more than so many minutes’, ‘tell me  when you have deviated from a planned route or ‘tell me when you have made an unexpected stop’.

Rules and conditions can be mixed and matched with ease. Rule sets are downloaded to
vehicles over air. Different rule sets can be allocated to vehicle groups or types.
Inputs on the AVL unit can monitor doors, ignition, temperature, wireless panic buttons and
more. Outputs can control, for example, door locks, screamers and indicators.
Vehicle telematics are also supported, both in ‘soft’ and ‘hard’ formats.

Soft refers to the ability  to monitor over-speed, harsh braking and idling without connecting to the vehicle or engine.
Hard telematics are supported via a CANBus connection with FMS support, allowing
monitoring of up to 32 vehicle and engine parameters, from revs to service indicators and
more.
AVL GPRS tracking solutions have been fitted to vehicles working on Pan-European routes
covering 14 main-land European countries (a list which is growing all the time).
All of the Opus Fleet & Distribution portfolio is modular – mobile data terminals (for proof of
delivery applications) are also supported, using the Black Box’s built-in communications to
send and receive data from the host.
Tracking data is displayed via street level mapping in the Transport Management Center which allows the business to monitor, in real-time, delivery progress against plan.
The AVL tracking solution also comes with over 20 standard web-based reports and customers also have the option to develop their own custom reports.

General Ledger Concepts

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General Ledger Concepts

This article is intended to give those of you not familiar with the operation of a general ledger some knowledge about its basic operation and function, as well as some explanation of commonly used accounting jargon. It is not intended to teach you double-entry book keeping. In fact, if you are not familiar with basic bookkeeping concepts, you should spend some time reading up on this subject before you attempt to set-up and use CAPITAL GL Controller. A large number of good introductory texts are available at most book stores.

Most students of accounting normally begin with general ledger concepts and expand their knowledge outward from there. Most small business people begin with maintaining a cash book, or lists of debtor and creditor invoices, and then only move towards general ledger concepts as their businesses grow and their reporting requirements need greater levels of control. The bigger a company becomes, the more complex its book keeping requirements, and the more likely it becomes that accounting mistakes occur. Hence the need for better controls as well as time saving automated procedures.

This section discusses the concept of a general ledger from a business person’s perspective, rather than a student’s of accounting.

What is a General Ledger?

The general ledger is where financial information from all aspects of your business is consolidated. There are good grounds for considering it to be the heart of your accounting system. There are many good arguments, as well, for avoiding the set-up and implementation of a general ledger. If you have some knowledge of accounting principles (even basic knowledge) and you are prepared to invest some effort into learning the operational aspects of an integrated accounting system, then you are likely to benefit from maintaining a general ledger.

At the heart of every general ledger is a table of entries that is typically referred to as the master file. This is a series of totals for each one of the general ledger’s “sub-ledgers.” The total amount that you owe to your suppliers, or the total amount that your customers owe you, would normally be represented as only a single account balance in the general ledger. The “total” outstanding. When you print an account balances report in CAPITAL, this total would match (if the system was run properly) the total in your general ledger. When you print a customer account balances report, however, or a cash book listing, etc., you have a lot of detailed information on each account that tells you how the total amount owed or owing was arrived at. These are “sub-ledger” details.

A general ledger is not concerned with this level of detail. Its primary focus is on the final balance. Obviously, this balance will change as each transaction is entered. An automated accounting system such as CAPITAL will update not only the sub-ledger (your customer entries, for example), but create special entries called “journals” that will also update the relevant general ledger master file account totals.

The word “ledger” refers to the days when transactions were stored in a series of special books called ledgers. The word “general” refers to the fact that information on all financial accounts are kept in this master file.

General Ledger Account Types

A general ledger holds four types of account: Assets, liabilities, income and expenses. Income and expenses are actually special types of asset and liability accounts. So in fact, there are really only two types of accounts managed by a general ledger (GL): accounts that tell you how much you are owed and accounts that tell you how much you owe. If you add up all your asset accounts and all your liability accounts, then subtract liabilities from assets, you have what is called net worth. Hopefully this adds up to a positive value.

Net worth is equal to another set of balances called total equity. Net worth refers to the total value (in accounting if not real-world market prices) of your business. Equity serves the purpose of describing how the funding of net worth was arrived at. This may be through shareholder or owner loans and investments, profits from trading, issued shares, and so on.

Assets
These are what your firm owns. Assets are generally divided into two types: fixed and current. Fixed assets are items held by your business for long-term use. They are generally used to aid you in producing, servicing or selling something and therefore, their life-span typically extends over more than one financial year. There aren’t any hard or fast rules however, depending on how the goods are utilised in your business. A piece of office equipment such as a fax machine, or piece of furniture, or a vehicle would be considered a fixed asset.

Current assets are those items you purchase that are used relatively quickly in the process of trading. Items that (hopefully) you would use up within a single financial year. In other words, items that you expect to turn into cash, or better yet, cash in your bank accounts. The money in your cheque accounts are current assets. Stock you purchase from a wholesaler to retail in your store, or goods you require to manufacture furniture these are current assets. In a like manner, money owed to you in the short term, such as your customers on 30 day terms, are also current assets. As is your stock on hand. You expect to swap the “debt” for a cash payment fairly soon.

Liabilities
These are what your firm owes. Again they are divided into two main types. Long term liabilities and current liabilities. Long term liabilities are debts that extend over a long period of time normally more than one financial year. For example, a bank loan may be for a three year period. Any debt that is not expected to be paid within one financial year is usually considered long term.

Current Liabilities
Current liabilities are short term debts that you are expected to pay fairly soon. Your supplier may extend you 30 day terms, for example. Your leaseholder expects payment each month, and so on.

There is also a third, special type of liability referred to as CAPITAL. CAPITAL describes how your net worth has been financed. CAPITAL liabilities add up to your total equity. CAPITAL can be the amount of money invested in a company by its owners or shareholders, or “retained profit” or “reserves”. Why is profit considered to be a liability?

It depends on your point of view. A company is considered to be a separate entity from its share holders or managers. If you invest money into a company (even if you own the entire company) the company owes you that money back. You have loaned money to the company expecting that it will (hopefully) earn a profit and eventually repay you (hopefully) with interest. Since it is money that is owed to you, you become a special kind of “supplier”. A supplier of “CAPITAL” or “cash” or “assets” and the company must repay you like it must any supplier. Hence, like a regular supplier account, the debt is a liability as far as the company is concerned – if not from the viewpoint of its owners.

Retained Earnings
Another special kind of account, called retained earnings was also mentioned briefly. This is an interesting and important account. Most business people know it better as net profit. Net profit is, of course, your total income less your total expenses. For example:

Sales

 1600.00

Cost of stock

 1200.00

Operating expenses

 300.00

Net profit

 100.00

So, after this series of transactions $100 profit is made. Since net profit is usually the same as retained earnings (they are not always exactly the same and this point is discussed later) and retained earnings is a liability, then it would seem net profit is actually something we don’t want… Of course, this liability is a special case. It is not money owed to our suppliers, but money owed to “us” (since the company must issue its profits to its owners). In this case, from our perspective, this is a “good” liability. In reality of course, the company may decide to keep the profit as a reserve because its managers are expecting additional expenses next month, and so on. The net profit or retained earnings may be eaten up before the firm gets a chance to issue it to its owners.

From an accountant’s perspective, operating a general ledger involves shuffling numbers between sets of asset and liability accounts. Obviously, the higher the numbers on the assets side, the better. These types of accounts are referred to as balance sheet accounts.

One of the key concepts that accountants use to ensure that they don’t miss anything when updating account totals is that of balance. Every monetary transaction involves the interaction of at least two accounts. Let’s write the above example out again in a form that an accountant would be slightly more happy with:

Sales 1600.00 + (increase by)
Stock levels -1200.00 (decrease by)
——–
400.00 –
Operating expenses 300.00 (deduct expenses)
——–
Net profit 100.00

In the above all the amounts that make up the transaction have been accounted for. Sales have been increased by $1600. We therefore need to offset this $1600 against other accounts that balance to $1600 also. This was achieved by deducting $1200 worth of stock (or increasing the cost of the sale by $1200 depending on how you look at it), increasing operating expenses by $300 and net profit the remainder. The principle of balance will be discussed in greater detail in the next section when we get to debits and credits. For now, lets continue to look at retained earnings.

The major problem dealing with only asset and liability accounts is that while they tell us how much we owe and how much we own, they don’t tell us how we arrived at this situation. If the retained earnings account holds $10,000 what did we do right to arrive at this figure or if the balance is negative $3000 what did we do wrong?

In order to determine how the final total was made up, it is common accounting practice to expand the retained earnings accounts into income and expenses. Income, revenue or sales are usually thought of as assets and expenses, overheads or costs are thought of as liabilities. However, they are not quite the same thing. We don’t really owe money to the “vehicle maintenance” expense account, we owe it to Joe’s garage, for example. Likewise, we don’t strictly speaking, get money from a sales account, we get it from a customer’s account when they pay their bills.

Income
The money earned by your business as a result of sales or services. This is usually derived from the primary activity of your firm. You may wish to establish multiple income accounts to more clearly show where your firm’s sales are coming from. In CAPITAL Series 7 we would simply print a stock group sales report.

In a general ledger we might set up a series of major account groups. For example, if you were a retailer of whitegoods and electronic equipment you might establish income accounts for refrigerators, computers, stereo equipment, your music section, miscellaneous sales, etc. You might also earn income from several activities your firm “does on the side”. For example, you might earn a commission for selling goods on behalf of another firm or collect rent for property your firm possesses. If these aren’t the primary activities of your firm, or tend to happen infrequently, then usually they are separated from your revenue or income accounts and placed under an “other income” category. For example:

  • Sales – whitegoods
  • Sales – stereo equipment
  • Sales – computers
  • Sales – music
  • Sales – others
  • Sales – other income

You could establish as many or as few income account groupings as you felt were useful. In the past (prior to computers coming on the scene) too many categories tended to make the job of classifying sales excessively time consuming. Nowadays with a program such as CAPITAL, this type of classifying of sales can be performed automatically.

Expenses
These are the costs incurred in running the business. Like income, expenses tend to be divided into two groupings. Direct and indirect. Direct expenses are those expenses that can typically be assigned directly to each sale as it occurs. For example, if you purchase a stock item for $100 and sell it for $150, then even though your income was $150, you can easily determine that you had direct expenses of $100, the cost of the stock item. Indirect expenses are not so easily assigned directly to particular sales. For example, the telephone bill at the end of the month would normally be proportioned for the entire sales period rather than be assigned directly to a particular sale or group of sales. It is also typically not worth the effort to assign certain direct costs (such as small amounts of insurance or freight) to particular sales if they make up a very tiny portion of the total cost. Many factors have to be taken into account before you decide the best way to handle such situations.

Indirect expenses also include such things as electricity, insurance, bank charges, cleaning costs and so forth. These are the “expense codes” you classify your supplier invoices under if you use CAPITAL Office.

Calculating Profit

Retained earnings therefore can be expressed in what is referred to as a profit and loss statement. In CAPITAL Office you may have seen one form of this if you have printed a trading statement.

Income – Music

150

+
Income – setereos

500

+

Cost of sales

450

Grosss profit

200

Telephone

50

Rent

100

Net Profit
(or retained income)

50

income and expense accounts are referred to as profit and loss accounts.

Another concept that is absolutely fundamental to the way in which CAPITAL operates, and the way most useful accounting systems operate, is the notion of the matching of costs and revenue. In order to print reports that tell you in a fair sense how you arrived at your net profit, you should allocate the sales and the overheads to the periods in which they actually occurred (i.e., The date of your invoice or the date you received the bill). This is different from the idea of recording a sale or an expense only when the cash came in or when you wrote a cheque to pay a bill.

You will notice that with the above example, there was no mention of the cash balances in your bank accounts, or of the total value of your stock, etc. The net profit was calculated without the need to refer to such accounts.

At this point it will be useful to emphasise that the value of your stock, or even your purchases of stock for the period is not relevant in determining your operating profit. If you purchase too much you may end up cash strapped but this is a cash or liquidity problem. Purchasing stock, from an accountant’s perspective, is merely turning one type of asset, e.g.., Cash, into another, e.g., Inventory. Now it may be the case that you have made a very good deal and have purchased stock that you will be able to sell at a considerable mark-up. Alternatively you may purchase stock that ultimately proves unsaleable and that you will eventually have to write-off. The fact is, no one knows what will happen until a sale actually occurs or you decide to write-off the goods. At that point our asset will be either a source of revenue or an expense. Either way, we don’t really know our gross or net profit until the asset is “converted”.

Facebook, bubble or a good investment?

facebook

Key points for the development of Facebook

The company itself identifies risks and opportunities for significant growth:

  • The risk, yet most important opportunity is the traffic through the cell. To date Facebook has over 500 million users connecting to the platform via mobile, but have not yet been able to generate income from these users, because applications for these devices have no ads. Many of its users access only through the cell and others are migrating to this platform, if the company can not profit from these customers, they would be losing billions of dollars.
  • The growth potential of Facebook in China, which have not yet penetrated as they would like and which has a very broad market, but it includes its own risks and we have seen in the past companies like Google have had to withdraw due to censorship government and Chinese culture.
  • The company CEO Mark Zuckerberg owns 28% of the company and 57% of the vote. In just 27 years, focuses more on its vision of “improving the means of sharing information in the world” in the economics of the business, a way of thinking that has been successful with other CEOs like Steve Jobs of Apple and Larry Page of Google. So far his work has been described as well, including the purchase of Instagram referred to seize the opportunity for monetization of mobile users.

Conclusion

Facebook is a company with tremendous potential with over 900 million users to monetize, sustained growth and opportunities in different markets as well as young executives and innovators. If the company is able to leverage these prospects of growth so far has shown, even at that price action is attractive.

But long term I think that its main competitor Google shall still be number 1 in the online advertising market, and with even greater opportunities for growth, so it is advisable to evaluate the purchase of shares of this before a final decision .

Electronic Archiving

document-management

Business practices today are facing new challenges due to continued economic pressures and growing security threats to data. In defense, companies wishing to get through these times to the other side must quickly find innovative ways to streamline operations, improve management efficiencies and be fully compliant with relevant regulations. All this on top of running an operationally sound, cashflow-focused, environmentally-sensitive business that creates a product or provides a service that is actually sought out by today’s finicky worldwide consumer base.

A shift to electronic document management systems has presented itself as a clear path towards achieving many of the goals that are mandatory to business survival in our century. In addition, the growing volume of electronic information, greater regulatory constraints and storage issues demand addressing on their own accord as well. As attractive as a move to electronic archiving is to c-level management, the transition brings with it technical, financial, and educational challenges once electronic document management systems are implemented company-wide. A clear transitional plan must be created and followed from the onset of electronic archiving clear through to the point where staff members have adjusted to the changes in workflow that will be unavoidable.

Electronic archiving may come across to staff members as a threat to the basic way that business works. Senior staff members may resist the changes that a new electronic document management system will create in their tidy world of process and procedures. An understanding and a counterattack to the resistance will be needed by those implementing the system and training those who will be utilizing it in any capacity. Traditional paper handling and storage methods will seem archaic and extremely inefficient once a thorough training and integration has been completed. In the meantime, management should expect questions and concerns to be tossed at them regularly regarding every aspect of electronic documents as opposed to paper documents.

Employees will need to be educated on the high-usability that electronic documents inherently have over paper documents. Documents that in the past were inaccessible due to being offsite, lost, or damaged will now be available with a few keystrokes all day, every day. Business trending review, historical data analysis, and job accountability within organizations will be drastically improved, a major point that needs to be conveyed to staff members. Every team member, board member, and even stockholders will feel the benefits that a shift away from traditional paper handling to electronic record management will bring.

Social Media Marketing

social-media-banner

Social Media Marketing

One of the most basic guidelines of having a successful business is making sure that potential customers know about you. Social media outlets are a great tool for spreading the word about your company.

Social media refers to various types of online communities, including Websites like Twitter, Facebook, LinkedIn, and YouTube, as well as blogs, wikis, and multimedia sharing sites. These communities exist for ordinary people from many different areas to interact in many ways, such as:

  • Exchanging information
  • Sharing media files like photos, music, and videos
  • Publishing opinions and reviews
  • Playing games
  • And, most importantly for businesses, providing links to Websites they think are useful and relevant.

Now, don’t make the mistake of thinking that a couple of posts on Digg or Reddit will magically bring thousands of dollars of business your way. Social media outlets need to be handled with great care, because they’re made up of real people, and those people don’t like it when they think they’re being “gamed” for advertising purposes. If you’re too aggressive in your use of these sites, it can backfire and result in negative publicity for your company.

montage has the creative expertise and kid gloves needed to effectively market your business on numerous online communities. Done right, this can lead to increased traffic, goodwill, and of course, revenue.

Time and Attendance

time_attendance

Organizations of all sizes use time and attendance systems to record when employees start and stop work, and the department where the work is performed. However, it’s also common to track meals and breaks, the type of work performed, and the number of items produced. In addition to tracking when employees work, organizations also need to keep tabs on when employees are not working. Vacation time, compensation time, FMLA time, and jury duty must be recorded. Some organizations also keep detailed records of attendance issues such as who calls in sick and who comes in late.

A time and attendance system provides many benefits to organizations. It enables an employer to have full control of all employees working hours. It helps control labor costs by reducing over-payments, which are often caused by transcription error, interpretation error and intentional error. Manual processes are also eliminated as well as the staff needed to maintain them. It is often difficult to comply with labor regulation, but a time and attendance system is invaluable for ensuring compliance with labor regulations regarding proof of attendance.

Companies with large employee numbers might need to install several time clock stations in order to speed up the process of getting all employees to clock in or out quickly or to record activity in dispersed locations.

Depending on the supplier, identification method and number of clocking points required, prices vary widely. A time and attendance system protects a company from payroll fraud and provides both employer and employees with confidence in the accuracy of their wage payments all while improving productivity.

Many time and attendance software is now provided through cloud-based software as a service (SaaS) hosted solutions(Cloud-based Time and Attendance Software).Web-based solutions offer a number of advantages to organizations of all sizes, including reduced implementation costs, fewer maintenance and support concerns, as well as instant updates and upgrades(Web-based Time and Attendance Software).

Manual systems

Manual systems rely on highly skilled people laboriously adding up paper cards which have times stamped onto them using a time stamping machine such as the Bundy Clock. Time stamping machines have been in use for over a century and may still be bought new.

Automated systems

Automated time and attendance systems can use electronic tags, barcode badges, magnetic stripe cards, biometrics (hand, fingerprint, or facial), and touch screens(Touch screen terminals used to record staff attendance)

in place of paper cards which employees touch or swipe to identify themselves and record their working hours as they enter or leave the work area. The recorded information is then ideally automatically transferred to a computer for processing although some systems require an operator to physically transfer data from the clocking point to the computer using a portable memory device. The computer may then be employed to perform all the necessary calculations to generate employee timesheets which are used to calculate the employees’ wages. An automated system reduces the risk of errors that are common in a manual system, and allows the workforce to be more productive instead of wasting time on tedious administrative tasks.

History

Kronos Incorporated, based in US, delivered the world’s first microprocessor-based time clock in 1979. CipherLab Co Ltd, based in Taiwan, released in 1989 its first time clock data terminal.One of the first computerised workforce management systems was the Weeney Clocker .

produced by a company called Baur Automation in Johannesburg, South Africa, which was available from 1992 to about 2005.